/ Aswentong/October 12, 2022 Guangzhou -- Liu Haoran became the official spokesperson of Mingyue Lens on October 10. One is China's leading lens brand, leading the development of the lens industry through technological innovation; One is a new generation of powerful actors who have won recognition from audiences with their big-ticket productions. This time, the two sides will work together for the young generation, create a new brand image of the bright moon, upgrade the new concept of lens consumption, and work together to "carefully care for visual health".
Chinese lens leading brand holding hands with the new generation of young actors
" The best state, stand in the wind, you walk every step is what you want to walk." This is a passage from Liu Haoran's personal book Seeing the Wind. Although young fame, but Liu Haoran has always not for the outside influence, humble down-to-earth to take every step of their own. Eight years into the industry, he has been focusing on the identity of an actor, honing his acting skills and constantly breaking through himself. He starred in "Four Corners", "Detective Chinatown" and many other works, not only recognized by the industry but also gained the audience's love, making him the first post-95 billion box office actor.
The attitude of "focus and breakthrough" resonates with Liu Haoran and Mingyue lens.
Mingyue lens founded 20 years ago, also only focus on the lens of one thing. In order to break the foreign technology monopoly, over the years, Mingyue lenses adhere to independent research and development, scientific and technological innovation, master more than 100 patents, self-developed and produced 1.71, KR super tough, PMC super bright, double anti-blue ray products, break through the industry technical barriers, upgrade the quality of domestic lenses. With core products, Mingyue lens has become one of the first choices of domestic lenses in the eyes of consumers, and has won the respect of the industry inside and outside. It has provided visual support for the Everest summit, Shenzhou 12 launch, Striver 10,000 meter sea trial and other national projects.
Now, Mingyue lens hand in hand with Liu Haoran, is the brand under the high potential development, actively embrace the market trend, resonance with the young generation, an important step to open a new journey of brand upgrading.
October 10th is Liu Haoran's birthday, the moon lens selection of official publicity on that day is more significant. Taking this as the node, Mingyue lens online and offline linkage fans, together for the spokesperson birthday. Online, the Moon mirror has launched an opening screen advertisement on Weibo and an advertisement on Moments. The Weibo hot search # Liu Haoran Moon Lens Semi-permanent has caused hot discussion among netizens, and the number of readers in the two hours after the official announcement has reached 20 million. Offline, the Bright Moon Lens successfully attracted fans to take photos by "airdropping" birthday wishes for its spokesmen in the CBD of 15 cities in China, including Beijing, Shanghai and Shenzhen. With this young social play, Mingyue Lens has won fans' attention to the brand, and also moved the new generation of consumers. In the future, the bright moon lens and the spokesperson will rub what wonderful sparks, also let the public full of expectations.
In the official promotional video, brand spokesperson Liu Haoran advocated "to care for visual health", which is exactly the brand's original intention. Especially in recent years, the number of nearsighted people in China has climbed to 700 million, ranking the first in the world. The overall myopia rate among children and adolescents in China is as high as 52.7%, with at least one myopia in every two children. It is urgent for the industry to provide innovative solutions for the prevention and control of myopia. In this context, Mingyue Lens has specially launched an easy myopia control management lens designed for Chinese children. In conjunction with academicians of the Chinese Academy of Engineering, it adopts the microlens defocusing design recognized as effective by the academic circle for the eyeball characteristics of Chinese children, so as to control the growth of eye axis and delay the deepening of myopia. This time, Mingyue Lens signed Liu Haoran, also hoping to pass on the scientific concept of myopia management to teenagers through the influence of brand spokesperson, and upgrade the new concept of eye care consumption of Chinese parents.
Liu Haoran, brand spokesperson of Mingyue Lens, is just a prelude to brand upgrading. In the future, Mingyue Lens will join hands with Liu Haoran to open a new era of "eye protection" with the younger generation.
