/ Aswentpass/November 15, 2022, Guangzhou -- The 5th China International Import Expo is just around the corner. Brother will present its multi-business solutions at Booth A3-02 in Hall 4.1 of the Technology and Equipment Exhibition area, showing the century-old brand's technological strength and pursuit of innovation to the Chinese audience. Interpret the brand spirit of "At your side."
Participated in the Expo for 5 years in a row, and impressed the Expo again with the "Wheel of Time"
Tracing Brother's booth design over the years, we can feel the brand's dedication to the Chinese market: In 2018, Brother participated in the first CIIE, showing its "century-old manufacturing, based on innovation" to the Chinese market and the world. In the second session, Brother's "ingenuity" and professional quality were conveyed to visitors. The third session presented Brother's core values "Atyourside." in a scene mode. Last year, Brother launched a new product bronzing machine in the world at the Expo site, and joined hands with Expo to create hot spots in the exhibition area. This year, apart from the technical equipment exhibition area, Brother has been invited to enter the booth A1-06 in Pavilion 6.2 of the Fifth Anniversary zone of "Exhibitor become Investor", which is the special five-year anniversary review area of the Expo. Brother will review the development of cooperation in the past five years together with the Expo officials.
Booth is the most direct display window. At the CIIE, Brother integrated technology with art. On the top of the booth of about 200 square meters, Brother created a colorful wheel of time with several pieces of paper carrier. Each carrier represents Brother's every technological innovation and progress, connecting the company's continuous business development and changes in line with The Times, and allowing visitors to deeply feel Brother's technological precipitation and ingenuity as a century-old brand.
Online and offline participation to expand the popularity of the booth In order to make the booth both enjoyable and interesting, this Brother will send artists to bring visitors a wonderful performance that "revitalates" the old. Interactive games such as DIY experience and lucky draw are also set up on site, allowing participants to change from passive visits to active participation. For those who cannot attend the event in person, Brother will also expand its influence through cloud live streaming on the exhibition area through "digital Jinbo", Douyin account and video account. Founded in 1908, Brother Group has a century-old development history, bringing new technology and experience to China. After growing together with Chinese local consumers, the Group continues to develop products suitable for Chinese people's usage habits and usage scenarios, bringing consumers amazing experience. Taking advantage of the CIIE this time, Brother will further strengthen its links with the Chinese market, continue to talk to the industry and consumers, and add new highlights to the CIIE. padding-right; Brother (China) Business Co., Ltd. was established in 2005 as a wholly foreign-owned enterprise of Brother Group's product sales and services in China. The business field includes printing and solution business represented by printers, multifunctional all-in-one machines, label printers, scanners and other products; Household sewing machine, commercial embroidery machine as the center of the household machine business. Brother (China) is committed to making full use of the Group's resources to provide more products and services with high value added for Chinese customers.
