DONGGUAN, Aug. 6, 2024 - It's summer vacation season again, and the Guanyin Mountain in Dongguan has ushered in a new round of passenger flow, which coincides with the third Guanyin Mountain Champion Cultural Festival. Tourists are taking part in the gold list, touching the Jin'ao, strolling through the champion gallery, and participating in the ancient style parade. Many citizens and tourists also came to Guanyin Mountain to warm up and test run in groups in preparation for the 12th Dongguan Guanyin Mountain Climbing Competition to be held on Aug. 25.
Throughout the year, there are continuous exciting activities, which is Dongguan Guanyin Mountain. With the development tenet of "ecological garden building, cultural mountain", "a green mountain, a lucky mountain, a mountain of marriage, and a mountain of culture" is the direction of Guanyin Mountain. In recent years, Guanyin Mountain's ecological construction has blossomed, and cultural tourism activities have shone brightly, walking out of a unique road of cultural tourism integration.
The "Four Mountains" concept is branding empowered
In the midsummer, the college entrance examination and high school entrance examination are not long released, and the festive atmosphere of the "Golden List Title" on Guanyin Mountain is strong. Kuixingtai, Zhuangyuan Promenade, Sanyuanmen, Fushan Golden List, Gongyuan and other champion cultural theme clocks in are very popular. Parents and their babies come to clock in one after another to ask for a "splendid future". In Thanksgiving Square, there are often ancient "champion" performances. Teenagers dressed in red robes and wearing golden flowers come on horseback, the waiters are guarding, and the gongs and drums are ringing in unison. In addition to participating in interactive games, tourists can also ring the "champion drum" and "champion gong", walk through the "Sanyuan Gate", write their names on the "Fushan Golden List", and touch the statue of Jinao. Everyone is happy.
The Champion Culture Festival is the epitome of Dongguan Guanyin Mountain's vigorous promotion of cultural and tourism integration. Huang Gangbo, chairperson of Guangdong Guanyin Mountain National Forest Park, told reporters that the vision of Guanyin Mountain people is to turn Guanyin Mountain National Forest Park into a green mountain, a blessing mountain, a mountain of marriage, and a mountain of culture, so that more tourists can experience the ecological beauty and cultural beauty of Guanyin Mountain, a famous mountain for thousands of years.
Under this layout, the concept of "four mountains" has always been closely integrated with branding.
In order to create "a green mountain", in addition to vigorously conserving forests, Guanyin Mountain also holds forest culture festivals, forest concerts, and forest poetry festivals every year, including forest parent-child research, so that parents and families can enter the forest, understand the forest, and then love the forest and protect the forest.
In order to create "a blessing mountain", Guanyin Mountain has created many blessing element landscapes related to blessing culture, such as "the first blessing in the world", "five blessings facing the door", "Wanfu Promenade" and "Hemei Plaza". The "Flower Festival" of Guanyin Mountain has caused many discussions on the whole network. It is the habit of many citizens in the Greater Bay Area to go to Guanyin Mountain to "enjoy flowers and receive blessings" in spring. Every year before and after the college entrance examination and senior high school entrance examination, the No. 1 Cultural Festival attracts many citizens to experience the "Golden List".
In order to create "a mountain of marriage", Guanyin Mountain has held 38 matchmaking activities so far, which have attracted more than 120,000 single men and women in the Guangdong-Hong Kong-Macao Greater Bay Area, and more than 7,000 pairs of single guests have successfully held hands at the matchmaking meeting. In addition to harvesting good luck at the matchmaking meeting, countless people come here to travel and meet fate. It has become a famous marriage blessing mountain in the Guangdong-Hong Kong-Macao Greater Bay Area and even in China.
In order to create "a cultural mountain", Guanyin Mountain holds nearly 100 cultural activities with different themes every year. As the first "ecological literature creation practice base" in the country, Guanyin Mountain has attracted hundreds of famous Chinese and foreign writers over the years, including Le Claizio, a Nobel Prize winner from France, Jiang Zilong, Jia Pingwa, Chi Zijian, and other famous writers from our country. Guanyin Mountain and Calligraphy Daily have cooperated in the calligraphy competition for 12 sessions, making the event the largest and most influential calligraphy competition among commercial awards other than the "Lanting Award". At the same time, Guanyin Mountain and the China Artists Association cooperated with the "Great Beauty Guanyin Mountain" Chinese Painting Exhibition and Landscape Painting Exhibition, which were well received.
Guanyin Mountain in Dongguan takes ecological concept as the content, branding empowers the ecotourism of Forest Park, and at the same time uses the popularity of ecological concept to open up the market for ecotourism branding. In recent years, the scenic spot is guided by creative innovation and focuses on the tourist experience. It has continuously promoted the product renewal, creativity out of the circle, and quality improvement of the scenic spot. It has continuously empowered the high-quality development of the scenic spot, and has won high praise and praise from tourists. On the basis of the original, combined with the cultural characteristics and spatial characteristics of the scenic spot, the scenic spot has created a number of scenic spots, such as Jianlong Landscape, Merchandise Market, Wufu Linmen, Fulu Promenade, First Fu and Meishuijing, Wanfu Promenade, Sanbao Tiantai, Longfengtai, Feitian Weiya, etc., which are well received by tourists.
"Famous Lianyong Famous Mountain", create Famous Mountain Dayue "Moments"
Since the beginning of this year, among the various traditional cultural activities of Guanyin Mountain, the most influential is the first couplet cultural seminar of "Minglian Yongming Mountain" - the "Five Mountains" in the past have now become the "Six Mountains", and in addition to Taishan, Hengshan, Huashan, Hengshan and Songshan, there is Dongguan Guanyin Mountain.
From May 24th to 26th, representatives from the "Five Mountains" scenic spot visited the mountains and talked about the integration of culture and tourism with experts from the couplets societies of Shandong, Hunan, Shaanxi, Shanxi, Henan and Guangdong provinces. The theme of this event is "Six Mountains Hand in Hand, Ten Thousand Couplets Heart". Around the couplets, calligraphy and painting, poetry and other carriers, exchanges and discussions on cultural empowerment were carried out.
Huang Gangbo, chairperson of Guanyin Mountain National Forest Park in Guangdong, said that the "Famous Union and Famous Mountain" event witnessed "two firsts", the first time the "Five Mountains" came together because of culture, and the first time the representatives of the six provincial couplets came together because of couplets. The "Five Mountains" and Guanyin Mountain in Dongguan formed the "Six Mountains" alliance, and established close friendly cooperative relations with couplets societies around the world. The "multiplier effect" was continuously released in the form of linkage, creating a good environment for ecological literature creation. At the same time, it also provided an opportunity to tell the story of the "Six Mountains". "This event will definitely be remembered in the cultural history of Zhongshan and will have a long history in the future." Huang Ganbo said that the "Famous Alliance and Famous Mountains" activity will actively create "Moments" of famous mountains and mountains in China, and "meet friends with letters" to gather famous mountains. More mountain scenic spots are welcome to join in the future.
In addition, the "Guanyin Mountain View Landscape" that has attracted much attention from the outside world continues to be popular this year. The consortium activity has been held 10 times in 9 years since 2015, and the online dissemination volume has exceeded 1 billion times. This year's 10th "Guanyin Mountain View Landscape" 1.38 million consortium activity will integrate the scene elements of Taishan, Hengshan, Huashan, Hengshan and Songshan Mountains as the creative material of the application pair. As of now, the network dissemination volume has exceeded 300 million people, and the total number of submissions has exceeded 200,000 sentences - among them, the pair of sentences with Guanyin Mountain Scenic Elements as the next link has received more than 160,000 sentences, and the pair of sentences with the five mountains Scenic Elements as the next link has received about 40,000 sentences. A pair of couplets can attract the attention of one billion people and receive more than 500,000 works, which is tantamount to a literary event. Therefore, Guanyinshan Park was named the first "Famous Mountain of Chinese Couplets Culture" by the Chinese Couplets Society. According to Huang Gangbo, 100,000 volumes of publications related to the "View of Landscape on Guanyin Mountain" solicitation activity have been published; the Confucius Institute of China has also visited Guanyin Mountain in Dongguan to investigate and intend to compile the "View of Landscape on Guanyin Mountain" solicitation activity into a story, disseminate publications to more than 140 foreign Confucius Institutes, and spread the couplet culture of our country to the world.
In the future, Guanyin Mountain will strive to build the park into a scenic spot that meets the national 5A-level tourism standards, build the largest forest park health care base in China, and continue to build a cultural mountain. At the same time, the park relies on ecological resources to actively explore new models of health tourism such as forest health care, forest experience, and forest health care, and accelerate the development of diversified and multi-level new forms of forest tourism.
