If the "net celebrity + live streaming" has stirred hot in the cosmetics industry, then Gaozi is about to launch the multi-dimensional marketing of "beauty expert + net celebrity + live streaming + e-commerce + popular scenic spots", and whether it will make the fire of live streaming more prosperous? It is reported that, as the heavyweight moisturizing new series mainly promoted by Gao Zi in the second half of the year, Gao Zi's gift box will be sold online for the first time on Vipshop on August 15. Then, the famous beauty teacher in Taiwan, Xiao Kai, will work with two Internet celebrities to interact in the most popular scenic spot Shanghai Disneyland and refresh the beauty debut model in the form of multi-dimensional live streaming.
Gaozi live refresh new marketing model
Now when it comes to live streaming, people's first impression is not only about "Internet celebrities", its real-time interaction and the cohesion of users' attention and brand marketing value began to become more of the focus of everyone's attention, becoming a new marketing module. And with the enterprises and brands have tried the water of live marketing.
As a marketing expert in the cosmetics industry, Gaozi naturally has its own unique ideas and innovations for the current popular live marketing. In order to attract the attention of young consumers, Gaoz specially invited the famous Taiwan beautician teacher Kai, to deepen consumers' understanding of the product from the perspective of professional beauty makeup, and enhance the interaction between the brand, products and consumers. It is reported that Mr. Xiao Kai is famous for his delicate makeup techniques, bold creativity and color use. He is a makeup designer favored by famous models such as Lin Chi-ling and Meng Guangmei. He is often invited to participate in press conferences, event presentations and teaching activities of famous makeup brands such as KOSE, DIOR, ESTEE, LAUDER, CHANEL and SHU UEMURA. I also have a unique perspective on skin care. For accepting the invitation of Gao Zi to participate in the live broadcast, Ms. Kai said that on the one hand, it is out of her trust and love for Gao Zi, and on the other hand, she hopes to extend her fashion tentacle to a wider range of fields such as e-commerce and live broadcast.
In addition, in addition to the professional makeup experts sit, high posture moisturizing new products live debut show will also invite two network celebrities to participate -- known as "pink sister", "the voice goddess" Lu Xiaoyu, and with hundreds of thousands of levels of hot powder plain makeup network red Wang Qianling. At that time, the three of them will share the same frame to hit the point of the topic and interact with the audience funny, with the high appearance level of the dating platform - Huajiao as the main live streaming platform, jointly reveal the Gaozi Curun gift box skin care secrets.
It is reported that at the same time of hot live broadcast, Gaozi's official Weibo will also interact with fans in the form of questions and answers, lottery, etc., to achieve the whole network linkage spectacle of e-commerce sales, live streaming and fan interaction, and refresh a new model of online integrated marketing for the cosmetics industry.
Gao Zi Cui Run gift box skin care secret big reveal plot
As the leading role of the live marketing, what kind of mystery does Gao Zi Uniform Collection have?
It is understood that, as the core beauty brand of Liby Group, Gaozi Group has entered into the cooperation with Disney's Big Hero 6 for the licensing of franchised products. Combined with the famous Baymax image of Disney, Gaozi Group has successfully launched a new moisturizing series of high-pose skin care products -- Gaozi Uniform Moisturizing Series. Build a strong moisturizing barrier for Asian women's skin to create a sense of water and beauty.
At the same time, as the main moisturizing new product of Gao Zi, the concept of great clarity and great embellishment advocated by Gao Zi Uniform Moisturizing series is also its charm. It is reported that Gao Zi found through her research that due to the skin type, the natural moisturizing barrier of Asian women's skin is thinner, and once the moisturizing barrier is damaged, it will not only cause water shortage, but also lead to skin damage and accelerated aging signs. In view of how to improve the moisturizing efficiency, Gao Zizhi discovers the new concept of great clarity and great moistening by means of hydration philosophy. With the breakthrough innovative technology of magnetic hydrolysis energy water and "water muscle membrane" technology as the core, we create a new high Zizhi uniform moisturizing series. Magnetic hydrolysate energy water is the best choice of French ocean spring water in Brittany, the use of new technology brought by the latest magnetized water, in order to open the water channel, water efficient penetration, water soaked into the bottom of the muscle, so that nutrients better, faster delivery of deep skin. Then the "water muscle membrane" technology is used to support the skin tissue at the bottom of the skin like a net, and the double effect seaweed is used to moisten the muscle bottom and keep the water from losing.
It is reported that GaoZizhao Even Up collection includes five sets of facial cleanser, water, milk, eye cream and essence, and two special customized limited gift boxes for Vipshop debut: the "Warm and Sincere Pet Limited gift box" including facial cleanser, water, milk, makeup remover cotton and mirror, and the "Warm and Lovely Enjoy Limited gift box" including facial cleanser, water, milk, eye cream and mirror.
