On October 10, 2022, Varta Battery, the brand of global automotive battery industry leader Kryshi, successfully held the grand ceremony of channel partners of the National Elite Meeting of 2023 fiscal year in Shanghai with the theme of "e Enjoy the future, Improve in all areas". Together with nearly 100 channel partners across the country, we explore new ideas for brand development, experience the new era of omni-regional marketing, and appreciate new products leading the industry. Mr. Huang Yuan, Vice President and general manager of the Asia Pacific Region, delivered a wonderful speech to convey the development strategy of the company in China.
Since entering the Chinese market in 2005, adhering to the goal of "win-win with the Chinese market, and become the growth engine of the Asia-Pacific", we continuously provide the product line that meets the demand of the Chinese market, continuously optimize the production capacity in China and promote the product technology upgrade. To meet the different needs of more consumers, in the competitive market to gain a foothold. Kryshi has also been focusing on the accumulation of trust in the market, whether it is with dealers, retailers, suppliers or other partners, actively establish a multi-party win-win model, to provide better products and services for Chinese consumers, grow in the market and serve the market, and ultimately form a win-win situation with the Chinese market.
On the conference, Ke Rui Shi grand release of new listed Ke E non-low-voltage product series, to cope with the application of new energy automobile battery. As a new addition to the Kryshi XEV portfolio, the Krywei 12-volt low-voltage battery is designed specifically for use in fully hybrid, plug-in hybrid and pure electric vehicles. It is a perfect match for new energy electrical systems, ensuring excellent vehicle performance by providing lasting power and key safety features. Compared with the traditional battery, the excellent deep circulation capacity of the Ke E battery is more in line with the use condition of the new energy vehicle for 12 volt low-voltage power supply, which can bring longer life and better discharge performance.
China is the world's fastest growing market, the world's largest new energy vehicle market, is also the world's most important market. Thanks to the development of automobile electrification, Kreshi will be well positioned with its AGM and Kreshi non-low-voltage product portfolio to provide business partners with broader development prospects with outstanding technical advantages.
In addition, channel development has always been the focus of Kriesy's development in China, and Kriesy has been making continuous efforts to develop and consolidate existing retail channels. Relying on rich experience in aftermarket operation and management, Valta, the famous automobile battery brand of Kryshi, launched the "Valta Retail Project" for after-market customers in 2020, providing customers with a complete set of automobile battery business model and supporting support, and comprehensively improving the diversified service capability of after-market customers in the field of automobile battery.
The "Varta Retail Project" has been highly praised by the stores since its launch. It is of great significance to help the long-term development of the stores, improve the service quality and professionalism of the automotive aftermarket, and further promote the Varta brand and products. Up to now, more than 8,500 retail stores across China have joined the Warta retail project, covering 31 provinces/municipalities and 316 prefecture-level cities, and the retail service network covers the whole country. The company is also actively embracing this digital age. For example, Varta has enabled "online adaptation" and "nearest store" in its official wechat mini program to ensure that consumers can quickly find the right battery and the nearest installation store. The "One item, one Size Electronic Warranty" project ensures that all consumers can enjoy the "genuine product guarantee", and enjoy the rapid after-sales and warm quality assurance tips. This is to better use digital means to improve consumer satisfaction, bring more business opportunities for the channel, practice "based on the market, serve the market, and actively give back to the society". Mr. Huang said: "In the new fiscal year, Kerui will continue to deepen the Chinese market, continue to be sincere attitude, and channel partners to work together, continue to provide high-quality products and services, jointly promote the sustainable development of China's automotive battery aftermarket, for owners to bring better product and service experience."
