Ten years in a row! Kim Keer won the Star Award again, and continued to write the legend of hotel cooperative brand

2022-09-19 17:20 0

/ Chaowen News/August 31, 2022 Guangzhou -- On August 26, 2022) The 2022 AHF Asia Hotel and Tourism Real Estate Forum and the 17th China Culture and Tourism Star Award with the theme of "Revitalized Vientien" was successfully held in Nanjing International Youth Cultural Center.

KINGKOIL won the honorary title of "Outstanding Value Brand of the Hotel Industry" by virtue of its extraordinary performance and outstanding achievements in the hotel industry in the past year. Mr. Jin Yuan, general manager of Key Account Division of Aimeng Group, also won the honorary title of "Innovative Figure of the Hotel Industry of the Year". This is the 10th consecutive time that Kim has won the China Literary Tourism Star Award, which is known as the "China Literary Tourism Academy Awards".

Culture and tourism are the key points of the national development plan. The integrated development of culture and tourism industry has become a new engine of China's economic and social development, and injected new vitality into the development of China's economic and social development.

China Hotel Starlight Awards was launched in 2005 by AHF® Asia Hotel Forum Center, a leading integrated service provider in the modern hotel industry, and authoritative mainstream media. After consultation with the leaders of the selection committee and experts, it has been officially renamed China Starlight Awards this year. To adapt to the changing times.

After years of development, China Cultural and Tourism Star Awards has become a major event in the domestic cultural and hotel industry, and become a highly respected platform in the industry. It effectively enhances the brand awareness of award-winning hotels and enterprises, and promotes the healthy development of the upstream and downstream industries of cultural and tourism. It is known as the "Oscar of China Cultural and Tourism".

With its outstanding performance and outstanding performance in the hotel industry in the past year, Jinke has been unanimously recognized by the hotel industry as the "Outstanding Value Brand of the Year in the Hotel Industry".

As a long-term partner of many international high-end hotel groups, Jinker has cooperated with intercontinental, Marriott, Hilton, Accor, Wyndham, Hyatt, Jinjiang, Wanda, Huazhu, New Century and other well-known hotel groups at home and abroad in 2021 alone to provide bedding services for a number of newly opened five-star hotels.

Currently, Kinker serves more than 200 international hotel brands worldwide, providing spine care and good sleep for guests in more than 6000 high-end hotels.

After years of hotel operation practice, Jinke has been equipped with professional and complete hotel supplier qualifications, and combined with its own high-end chiropractic health concept, to create customized, ICA(International Society of Chiropractic) certification, efficient and flexible, perfect after-sales support and other decathlon advantages.

Among them, Keer Jin has been deepening the concept of customization into different hotel sleep scenes. In the process of focusing on user experience, through big data in-depth insight into the portrait of the young group, personalized customization of the design of the hotel sleep system, with the integration of people, things and scenes, to create different configuration schemes with their own characteristics.

In addition to creating an excellent SLEEP system for the hotel, Kingker also realizes strategic cooperation and upgrading with many international hotel groups through KINGKOIL SLEEP STORE, and innovates the hotel retail business model, including customization of hotel sleep peripheral products and the same type of hotel retail services.

For example, in 2021, Jinke will cooperate with Shimao Hotels and Resorts Group to create a number of IP co-branded products, such as "Sheraton Shimao Mattress", "Shimao Crowne Plaza Mattress" and "Shimao Shenkeng 2.0". The launch of these IP co-branded mattresses is not only the testimony of the strength of Jinke products, but also the deep insight of Jinke into the sleep needs of consumers, creating more five-star comfortable sleep experience for consumers.

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Adhering to the brand concept of "all bear", Jinke will continue to deepen cooperation in the high-end hotel market, and make efforts to personalize the hotel field, to bring customized sleep experience for different positioning and different needs of the hotel population, and continue to support every partner with better quality products and more comprehensive service mode. Write a new chapter of China's hotel industry together.

Source: Corporate press release
Keywords: Kim Ke 'er
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