/ Daily News/September 21, 2022 Guangzhou -- Architecture and its interior decoration design carry the human ideal of habitation. Shenzhen Cheng Chung Design Co.,Ltd. Shenzhen Cheng Chung Design Co., LTD. Its Design brand, Cheng Chung Design (HK) Ltd., is a pioneer in using interior design to improve living comfort and experience. Recently, CCD has topped the "TOP 10 Hospitality" list of global interior design, once again refreshing the imagination of the industry and setting a benchmark for Chinese design for the industry.
It is worth mentioning that CCD is the first Chinese design agency to top the list in the 45 years of the list, which has refreshed the global ranking of Chinese design companies.
This isn't the first time CCD has made the list, having already taken third place a decade ago. It took CCD ten years to go from third place to first.
CCD has been targeting international benchmarking since its inception, and its hundreds of projects have won numerous international honors. In the early days, Chinese design agencies never entered the list of qualified consultants of international wine management companies. Now CCD has served many international high-end hotel brands such as Mandarin Oriental, Regent, Ritz-Carlton, Waldorf Astoria, and participated in the formulation of design standards for some international brands. Zheng Zhong, founder and chairman of CCD, said, "CCD has gathered a core Chinese team with professional accumulation, international vision and Chinese cultural genes, which forms our core competitiveness."
In recent years, with the reform of China's hotel industry and the improvement of service quality, hotel management from real estate oriented to customer oriented, high-end hotel brand competition from the traditional "visible" field to upgrade to the concept, design, aesthetic and other all-round competition.
CCD combines the international advanced design and management concepts with the characteristics of the local market to apply in the creation, and Shenzhen Dameisha Jingji Intercontinental Executive Club is one example. In terms of design, CCD hopes to create a new experience of "micro-vacation" and "one-hour arrival to Bali" for consumers in the post-pandemic era. Therefore, CCD did not change the building too much, but on the existing landscape, through the building blocks to enrich the space, adding the water promenade, front yard water features, hollow courtyard, inner courtyard, no boundary pool, glass box, so that the hotel becomes a return to the nature of the human spirit field.In this project, fully reflects the design concept of "East, East, west". East, West, East is a generalization of the design concept of CCD from the outside world. It means that it is deeply rooted in Eastern culture, good at using Western techniques to express, with an international vision and research and development level to show eastern ideas, Eastern philosophy, Eastern thinking, and the integration of international language and local culture. With the continuous grinding and application of CCD, the Oriental aesthetic gradually emerges on the international stage. CCD has also been recognized internationally for its pioneering style and forward-looking design concept, and has occupied the leading position in the industry through mature commercial operation. Topping the "TOP 10 Hospitality" list is one example.
full-link services lead industry,
For the hospitality industry, replicable store designs make rapid expansion possible, but also leave a monotonous worry, resulting in diverse needs and personalized expression.
The perfect presentation of the design effect requires the seamless cooperation of each design node, and the construction process is also very important. CCD, which has been deeply engaged in the interior design industry for ten years, has proposed the full-link service, providing the whole industry chain service covering the early stage consulting, architectural design, interior design, electromechanical, lighting, sign, soft decoration, art and other fields, covering the hotel, corporate headquarters building, commercial complex, high-end residential and other business forms, aiming to coordinate and unify the different links of the whole design process. Reduce hotel construction costs.
Taking Shenzhen Zhongzhou Marriott Hotel as an example, CCD defines it as an "art museum" hotel. This definition makes unified presupposition of artworks, lighting machinery, smart home and even terminal link from the aspects of theoretical positioning, personnel allocation, operation and execution, and puts forward strict requirements for construction. In the EPC mode, both the design team and the construction team belong to CCD, and they can communicate the progress and design concept at any time. The final deliverable completely restores CCD's original vision for Shenzhen Zhongzhou Marriott Hotel. In order to ensure the quality of the project, CCD applied 3 provincial-level construction methods and 11 patented technologies in this case. The final effect was not only highly praised by the owner, but also won the Chinese Green Building Decoration Demonstration Project (two-star) and the "LEED Platinum Mark Certificate ".
On the basis of serving customers, CCD is also thinking about how to improve the efficiency of the indoor industry, so as to create "rhinoceros photo technology". "Hornbill light technology" is a technology brand of CCD, with digital technology reform design industry, to build intelligent design management concept.
" A sore point in the traditional interior design industry is that design management seeks digitization to achieve value-added efficiency. For this purpose, CCD's subsidiary brand, Hornhorn Technology, developed IDEAFUSION, an online material design platform, hoping to help design units, real estate developers, suppliers and construction units solve this sore point." Zheng Zhong said. Using this platform, the project process can be promoted by online real-time comments, and the material book can be generated with one click by scanning code and sampling in the material room, saving more than 50% of the material selection time. Meanwhile, the digital and online material book reduces the error rate of the designer to modify the supplier information and material information. By integrating with technology platforms, CCD drives the industry towards efficient design and low carbon sustainability.
