Consumers are keen on the most suitable, dual engine royal version into the "king of popularity"
Not only sales are good, the M8 master's order structure is also worth investigating. According to the data, the M8 Master premium model is very popular, with more than 45% of users choosing the dual-engine Royal (the top model) and over 20% choosing the fuel flagship (the top model). You should know that M8 Master series has chosen the supreme version as the starting model. With the design of the leading generation and the comprehensive upgrade of advanced technology, it has given the users the advanced luxury and luxury experience at the very beginning.
On the M8 Master, many of the luxury features are all standard. For example, two rows of first-class airline seats, Rolls-Royce suspension wheels, advanced ceiling fabric, L2 level intelligent driving assistance and all-directional airbag matrix, rear window airbag, and so on, each configuration has a double row. And more users choose to further upgrade on the basis of luxury and high equipment, enough to see the market's recognition of brand value and users' recognition of M8 master's comprehensive commodity value.
50% of users choose the edge shadow white, the interior meets the differentiated needs
The M8 Master series adopts a more Chinese design idea in the shape design, from the traditional philosophy of the "holy inside and king outside" design core. Get inspiration from the Oriental lion dance, create a majesty shock everywhere Chinese lion front face. The new car color scheme provides a total of 5 body colors: blade shadow white, elegant black, peacock blue, ink seal green, temple gold. The gold in the middle Hall provides the new color scheme, which is inspired by the golden hair of the lion and complements the front face of the Chinese lion dance. Statistics show that the selection of upper edge shadow white body color selection crowd is the most, accounting for 50%, the newly launched Dian Zang gold color has become 10% of users' new choice.
In interior design, the M8 master designed the swan wings around the cockpit with the image of an elegant swan, the new three-panel steering wheel, and the new 160-section universe wheel stop handle design. In addition to the properties of playing, but also contains the beautiful hope of the universe in hand. In order to meet the differentiated needs of users, the M8 Master has added two new design styles: "Yunshan Pearl Water" with black and white color and "Opera Palace" with black and red color. Among them, the interior decoration of Yunshan Pearl Water presents Oriental luxury and elegant style relying on the charm of Lingnan landscape and the craftsmanship of Cantonese embroidery. Opera hall with red velvet suede and beautiful dress streamline applied in the seat design, as if in a mobile theater, passing the western rhyme design style. The two different interiors meet the needs of different aesthetic groups, with Yunshan Pearl Water and Opera Palace accounting for 40% and 60% respectively.
More than half of the orders came from luxury car owners in the first and second tier cities. More than 60% of the orders came from the first and second tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Xi 'an, a new first-tier city, also favored the M8 Master series. Drive all the fancy cars, but you can't get around an M8 Master? With the rise of the new rich class in the city, the demand of car owners is increasingly strong. The M8 Master series has taken over 60% of luxury car owners' demand for replacement and purchase, which was unimaginable in the past when only logos were regarded as heroes. But as consumers read more cars, they will buy more on the merits of the product. At the end of the day, the M8 is a luxury experience that users are willing to pay for.
Rich national feelings, social responsibility of successful people confident choice
Another piece of data shows that after 85 became the core force to buy M8 masters, this age group is in the career ascent period, choose to spend 300 + million at this time to buy independent brand luxury MPV, in addition to a successful career, young and promising, They are also the staunch supporters of national automobile brands. After experiencing the rise of China's automobile industry, this group of consumers with ideals and feelings of home and country have great trust and pride in national automobile brands. M8 Master is just such a comprehensive one that can highlight the confidence of national culture and reflect the level of Chinese automobile manufacturing industry. Therefore, it is recognized by Chinese entrepreneurs and educated class.
The high order is a positive market signal, we are looking forward to the M8 Master after the official launch of the market performance. With the M8 Master series expected to see another surge in orders, Trumpchi says it is already ramping up production to speed up delivery. Car owners who want to buy cars before the New Year, immediately order fuel supreme version, flagship version, can still be delivered before the New Year.
